And what we sell are Days and Places in limited edition, hyper-realistic reproductions of a corner of the world caught in a specific moment of its existence. We make windows at the moment, but there will be more. «It is the three of us, hence a collective that develops and realizes ideas at the crossroads between art, interior design and electronics. Marco Tabasso, what is Anotherview exactly? but also of a meaning that transcends it and makes it become emotion and memory.Īnd its history is full of interesting reflections on the universe of design art to which many young designers aspire. Which is not art and it is not design but that acquires value – like both – through the careful search not only of beauty. And one window, in the house of a Roman client, was significantly positioned alongside a work by Bill Viola.Īnotherview is therefore an emblematic case – and therefore an interesting one – of how technology, photography and travel can meet to create a hybrid work. One is in the living room of a former president of a South American country, others are available to travelers of Royal Carabbean cruise ships. Instead, Anotherview – the collective formed by Marco Tabasso, former talent scout of Rossana Orlandi, by photographer Tatiana Uzlova and digital media expert Robert Andriesse – was exhibited last June at Design Miami Basel.Īnd its “windows” – that provide the film recorded in a memorable place for 24 hours – are bought by art collectors, ship owners, Korean entrepreneurs, Dubai ladies. And the development could have been basic, department store-friendly: a screen with a sequence of landscapes and photos from a coffee table book. Because the idea was simple: turning a window into an eye onto the world. ![]() Also giving advice to young designers … READ THIS ARTICLE IN ITALIANĪnotherview is one of those projects that could have come to an end in two ways. Can you fall in love with a landscape? And how much would you be ready to spend for it? Marco Tabasso, one of the founders of Anotherview and former talent scout of Rossana Orlandi, tells about his digital windows that tell a 24 hours story of special places, why collectors are crazy about them and why design galleries should change radically.
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